What to Look for in a Portland Real Estate Agent

by | Nov 29, 2012 | Seller Tips

From open houses to negotiating deals, selling your home is a complicated process. That is why becoming a real estate agent requires licensing in most states.  If you are considering selling your home, here are some tips on what to look for in a Portland real estate agent:

  • Knowledge of the market in your neighborhood – An agent familiar with your neighborhood will be best able to communicate its assets and attract the right buyer for your home.
  • Experience with advertising and marketing – Advertising is an art, and any art improves with experience. Find a Portland real estate agent who knows how to get the word out to the right audience for your property sale. Part of that advertising includes having professional pictures taken of your home and circulated both online and offline.
  • Experience with pricing and offers – Your agent will guide you through the process of setting the price for your home and sifting through offers to find the best terms for your circumstances. Setting an appropriate price for your home that will attract buyers who both want and can afford to purchase your home, all while getting you the highest sale price, is a delicate art, and one that takes practice and knowledge of the market.
  • Know-how and Know-who – Real estate agents aren’t mortgage professionals – but they should know what questions to ask when qualifying a potential buyer. They should also be able to refer you to reputable stagers, home contractors, photographers, and other professionals you may need to contact during the sale of your home. A good agent has a good team of reliable advisors.

As in any profession, experience and personality count.  Finding the best match for your needs will help keep the stress level down when selling your home.