If you are considering selling your Portland home, you may be dreaming of the magic sale. In this scenario, before the house is even on the market, someone knocks on the door and offers twice the asking price in cash, and maybe throws in a leer jet ride or a pet pony.
In real life, marketing and hard work will serve you better. Here are a few tips on getting the best price for your Portland home:
- Consider your target market: If you have an investment property, your most likely buyer is very different from those looking to buy a single-family home. Investors may be looking at rental rates in your neighborhood; single-family home buyers may be more concerned with school systems. Know who will be looking at your home, and give them the information that is most important to them.
- Be online: You must have your property listed online if you expect anyone to find it these days. In particular, look for websites that allow you to upload pictures, comment on features, and are updated frequently (daily, preferably).
- Negotiate online: It’s a fast-paced world, and being able to zip offers and counter-offers back and forth can speed negotiations.
- Spread the word socially: Word of mouth is now electronic, and that buzz on your Portland home can be far reaching. Some social media dashboards allow you to manage Facebook, Twitter and other connections from one spot, so you don’t have to spend all your time updating different sites.
You may not be the kind of person who can sell sand in the desert, but putting together a strategic marketing plan that takes advantage of the electronic world can help you generate the kind of offers that dreams are made of. Just don’t ask for the pony.
If you are considering selling your home, let me show you my proven marketing plan that gets homes sold fast. Give me a call today at 503-701-3613 or email me at paul(at)urbanvue(dot)com.